New CPM calculator features added! Enhanced reporting and campaign analysis tools now available.Try now

CPM Calculator

Enter any two campaign metrics and instantly compute the missing value.

Enter two values to solve the third

Leave the field you want to calculate blank. Add the other two values and hit Calculate.

Campaign cost

Work out total spend when CPM and impressions are known.

  • Provide CPM (cost per 1,000 impressions)
  • Provide total impressions you plan to buy

Cost per 1,000 impressions (CPM)

Calculate CPM using campaign cost and impressions.

  • Provide total campaign cost
  • Provide total impressions served

Number of impressions

See how many impressions your budget buys at a chosen CPM.

  • Provide total campaign cost
  • Provide CPM (cost per 1,000 impressions)

CPM = (Total cost / Impressions) x 1000.

Use plain numbers only; commas and currency symbols are optional. We'll clean them automatically.